Because of that, I got traffic from the keyword “SEO case study” within weeks. As you might expect, the keyword “SEO case study” is MUCH less competitive than “white hat SEO”. That way, Google can fully understand the topic of your page (not just your keyword). Before Hummingbird, basically, Google only analyzed the individual keywords on your page. Instead, they rely on your video’s text-based title and description to determine what your video is about. Finally, add internal links from those authoritative pages to the landing page that needs a boost.
What is white label SEO?
Good SEO for your website increases the likelihood that a search engine will rank your content higher than others. This ensures that users searching for your product, service, or topic will click on your site rather than competitors. Search engine optimization (SEO) is a key part of any successful online marketing strategy. Learn more about what SEO is, how to learn it, and the role it plays in increasing your website’s visibility.
- There are lots of schema types that apply to different types of businesses.
- “Best of” blog posts are simply hand-curated lists of the best blogs in a specific industry.
- Keyword research tutorial, explore online resources like Moz’s guide or Google’s Keyword Planner tutorial for effective strategies and techniques.
- Any obvious attempt to manipulate the anchor text of your links may be detected and penalized by Google (more on Google penalties here).
- So they’ll have a headline, post snippet and a Click here or Read more button in a vertical line.
Could you replace any links or move a link to help guide someone to the next page? Make sure all pages are linked correctly in your header and footer navigation too. If you’re new to working on SEO, on-page optimization is a good place to start BHS Links before moving on to advanced practices.
Semrush SEO Tool
Let us help your business find the best tools and solutions to thrive and grow. If you’re using shady tactics, all your work may go to waste if Google’s latest algorithm update changes things. But if you apply SEO best practices and consistently test, you can be prepared for when the winds change. If something feels off – like buying or selling links – it will probably burn you and torpedo your chances in search. Like building 10 sites and interlinking them to make Google think your crappy bitcoin sites are legit.
Most of Manta’s services are part of whichever package you choose, so you can’t get à la carte services. You can expect link building, content creation and keyword research in the packages, but you’re limited to a specific number of tasks. Additional services from Manta include a listings management service and website development. I found it a bit surprising that Manta doesn’t offer reputation or social media management.
Optimize On-Page Elements
Find pages with high link authority using the Internal Linking report in Site Audit. Also, consider giving low-performing pages a boost by linking to them from your pages with high link authority to share authority between pages. Your URL (and the larger structure of your website) can also influence how your URL path is displayed in search results. Heading tags are HTML tags on pages that organize your content into sections and help Google understand the structure of your pages. A call to action (CTA) is a prompt that encourages site visitors to take a specific action, like subscribing to your newsletter, scheduling a demo, or making a purchase. Most website platforms (like WordPress and Wix) create sitemaps automatically.
A Search Engine Results Page (SERP) contains multiple links that are relevant to the user query. Google is constantly improving its algorithm to provide the best results, so it’s necessary to stay updated with the Google algorithm updates. Another way to improve local SEO is by creating content that includes local keywords and phrases related to your business’s physical location or surrounding areas. Search engine optimization (SEO) revolves around creating and optimizing reliable content to assist visitors in finding answers to their queries.
Google’s algorithm sees backlinks as votes of confidence on your site and considers the source’s domain authority to validate them. While SEO takes some time to give consistent and lasting results, SEM offers a nearly instant outcome. You will quickly see how many clicks and conversions your ads are generating on search engines. SERPs consist of paid search results and “organic” search results, where the organic results don’t contribute to Google’s revenue. Instead, Google delivers organic results based on its assessment of a site’s relevance and quality. Depending on the type of search query, Google will also include different elements on the SERP, like maps, images, or videos.
